Novita Launches a New Collection of Moomin Yarns
Feel the seaside breeze and the warmth of the Moomin House - step into Moomin Valley with Novita's Moomin yarns!
New in 2019: Moomin x Novita yarn collection
Moomin x Novita is a collaboration between Novita and Moomin Characters. The collection consists of three Moomin yarns: Muumilaakso (Moomin Valley), Muumit (Moomins) and Muumitalo (Moomin House). The yarns come in a variety of colours inspired by author Tove Jansson's classic Moomin books, and they are of equal weight, which makes them easy to mix and match for any project.
With Moomin yarns, Novita reaches out to Finnish and international knitters alike
By launching the collection, Novita is targeting audiences in Finland and beyond, including Asia. Moomins are popular worldwide, and have gathered a particularly strong following in Japan.
“The last time we had Moomin yarns in our collection was in the 1970s, and since then Moomins have continued to charm and delight new generations around the world. Novita is growing more and more international, so now’s exactly the right time to launch a new Moomin collection,” says Novita’s CEO Daniela Yrjö-Koskinen.
The yarns will become available to international customers via Loveknitting’s international webstore.
Moomin pattern collections complement Moomin x Novita yarns
The Moomin x Novita yarn family also comes with its own Moomin knitting pattern collection! Published in two volumes, the patterns are currently available in Finnish & Swedish, and will be published in English in spring 2019. Volume 1 contains patterns for accessories such as hats, scarves and mittens, and Volume 2 includes patterns for wool socks, clothing and interior textiles. Stay tuned!