Wool sheep welfare
Corporate responsibility is one of Novita's most important values. A transparent production chain is an essential part of those values.
We use wool from the Northern Hemisphere, for example from the UK, Norway and Finland. We take animal welfare seriously and in these countries governmental legislation guarantees animal welfare.
RESPONSIBLE BRITISH WOOL
Most of the wool used by Novita is sourced from the UK, where the law guarantees animal welfare. In addition to legislation, our wool producers comply with the British Wool Statement on Animal Welfare (link below) to ensure the well-being of the sheep.
In the UK, sheep farms are typically small with 350 sheep on average and the sheep graze outdoors on natural pastures. The shearing of the animals is also subject to strict guidelines and regulations.