Novita yarns have launched in the UK and are exclusively available at John Lewis stores and online. Although new to the UK yarn market, Novita are a brand with strong roots and a long history.

This Finnish brand started life as one mans dream of creating fine quality knitting yarns, and has grown to be the largest hand knitting yarn spinnery in the Nordic Region.

Simply Crochet wrote an article about Novita and Novita yarns launch in the UK. Read the whole article here.